Press and media coverage are essential for your business
Press and media coverage are essential for your business!
You’ve probably heard the term “press release”. It is a press release that has been written to get media coverage, but it can also be used as an effective marketing
tool in other ways. This article will explain how you can use press releases and company editorials to market yourself or your business online.
What is Press and Media Coverage?
refers to any type of communication between an organization or individual and journalists. It includes traditional print publications, online news sites, blogs, television programs, radio shows, YouTube
stories, etc. The goal of this kind of publicity is to get people talking about your company, its products/services, events, achievements, awards, etc. In short, it aims at generating interest in what you do so that others want to know more about you and your business.
What Is A Press Release?
A press release
is a document sent out by businesses or organizations to announce something important about their company or organization. The purpose of this announcement is usually to attract attention from journalists who write articles on current events. These are often published in newspapers, magazines, newsletters, blogs, websites, social networks, etc.
Press Releases Are Used To Promote Your Company Or Organization Online
The most common way people find out about new products, services, companies, or anything else they might want to know more about is through advertising. Advertising
is expensive, so many small businesses choose not to spend money on ads because they don’t think there’s enough return on investment. However, if you have a product or service that would interest someone, then why wouldn’t you try to promote it with free publicity like a press release? You may even consider using paid advertisements instead of a press release, since some publications won’t accept them. But when done right, a press release can help you reach thousands of potential customers at no cost!
What is A News Story for Media Coverage?
A news story about your company, brand, product, or services for media coverage is an editorial about your company, brand, product, or service with a news angle. Should local and national news outlets pick up your business story, it can help you build a strong brand, attract new customers, increase sales, or even save money on advertising costs.
It can be a powerful tool to help you reach new customers, but it also has the potential to damage your brand if not handled correctly.
If you’re looking for ways to improve your online presence or get more exposure in the press, here are some tips on how to do so effectively:
Know Your Audience – Who Are You Speaking To?
The first step towards improving any aspect of your marketing strategy knows who you want to speak to. If you don’t know this information, then you won’t have an idea about what content will work best with them. For example, if you sell luxury goods, you might think that people interested in fashion would like to read articles related to clothing trends. However, they may prefer reading news stories about celebrities getting into trouble over their spending habits. The same applies when copywriting; make sure that your audience knows exactly why they should care about your product/service before pitching anything at all!
Understand What They Want From You
Once you understand your target market, you need to find out what they want from you. This could include things such as:
What problems does your company solve?
How much time do they spend researching products and services?
Do they tend to buy based on price alone? Or do they look for reviews and recommendations?
Are they willing to pay extra for something special?
But it’s not always easy to get the right balance between being informative and entertaining – especially when you have so many other things going on in your business life! So how do you make sure that all of this press attention doesn’t become too much? Here are some tips:
If you want to be prepared for any kind of interview, then start by thinking about what questions might come up. You could ask yourself these three key questions before every meeting with journalists:
- What will I say if they ask me something different from my usual answers?
- How should I answer their question? What would work best for them?
- Will there be anything else that they might ask?
Have a Digital Press Kit ready
What is a Digital Press Kit? A Digital press kit is a media package or page on your website that contains information for reporters and publishers. The best press kits make it easy for relevant journalists to learn about products and brands, as well as access photos and marketing materials they can use in a story. It helps them if they are on a tight deadline for their next story.
Having a ready-made media or press kit shows that you are professional and prepared. Individual journalists of major publications love to have all necessary information, high-resolution photos, product images, and videos. It makes their life so much easier to cover your business story or write an editorial about your brand.
A press kit isn't limited to reporters or major news sites and marquee publications. Anyone who wants to talk about or promote your company has the necessary information they need to do it effectively. Sharing your story in an online community is just one of the things that someone with a YouTube channel, podcast, small online publication, or even a personal blog can do.
The more exposure you get, the better for your business! Take whatever you can to get people speaking about your brand.
Make sure you include all the contact info such as the name of the press responsible person, contact details including email address, phone number, and social media handles.
Learn more How to write an editorial or press release for press coverage.
What types of businesses benefit from Press and Media Coverage?
Press and Media Coverage work best when used by companies with high-quality content on their websites. If they don’t already have one, these businesses should create a blog where they publish articles related to their industry. They also need to make sure that all of their social networking sites are updated regularly with fresh information. This helps them build credibility among their target audience. Most importantly, well-optimized landing pages, marketing, and sales funnels will help to convert the traffic from your news story.
How does Media and Press Coverage work?
If you are a business owner or entrepreneur, chances are that you have heard of the term “press and media coverage”. A press release is an official announcement about something new happening in your company, product launch, event, etc., which can be published to media outlets such as newspapers, magazines, radio stations, TV channels, blogs, social networks, and other online sources. The purpose of publishing this information on these platforms is so that it reaches more people than just those who follow your news feed directly from your website or your own social media channels.
If you want to get noticed by potential customers and clients, then getting coverage through news story coverage, business editorials, and PR releases will help you achieve this goal. It also helps when you want to promote yourself or your brand. You may not know how to write a good press release, but there are many companies out there that specialize in writing them for you. They do all the work while you focus on what matters most – growing your business!
The process usually starts with a relevant journalist contacting you via email or phone call. After exchanging introductions, he or she asks questions regarding your business, goals, challenges, strengths, weaknesses, plans, etc. You then provide answers to those queries before agreeing upon a mutually beneficial arrangement. Once you agree to collaborate, the reporter begins writing about your story. He or she typically sends you drafts of his or her articles along with suggested edits. Then, once you approve each draft, the writer publishes the piece.
What Is a Good Press Release?
A good press release should include:
The name of the person responsible for making the announcement. This includes their title, position within the organization, and contact details.
An introduction paragraph where you briefly describe why the story needs to be told. For example, you could say that the article was written because the CEO wants to share his/her thoughts with the public regarding some important issue affecting the industry.
A press release is a document that contains information about an event or announcement. It can be used to announce new products, services, events, awards, etc., as well as newsworthy stories such as celebrity divorces, deaths, births, marriages, arrests, lawsuits, etc. The purpose of a press release is to get media coverage in print publications, online sites, radio stations, television shows, magazines, blogs, social networks, etc. This type of publicity can help increase sales, generate leads, build brand awareness, and more!
Press releases are usually sent out by PR and Digital Marketing firms who specialize in this area. They will write up the content of the press release so that it sounds professional and polished. Then they send it off to various outlets with instructions on how best to use it. You may also want to hire a public relations firm if you don’t have time to do all these things yourself. If you decide to go through a PR company, make sure they know exactly what kind of results you expect from their work. Some companies charge per word, while others offer free quotes based upon the number of pages needed.
Both types of writing share certain characteristics: They are written by professional writers with experience covering topics related to their industry, and they are read by other professionals within those industries.
The internet is a great place to get information. However, it’s not the only way that people find out about new products or services. They also read announce something important to their industry or community. The purpose of a press release is not only to inform others about your company, product, service, event, etc. but also to promote yourself and/or your brand online. In other words, a press release should tell readers why they should care about what you have to say. Your goal is to make sure that anyone reading your press release understands exactly what you offer and why they would benefit from using your services or purchasing your products.
This helps them decide whether they want to contact you directly.
Business Editorial and Press Releases vs Newsletters: What Are They Good For?
The difference between a press release or business news story and a newsletter is simple.
You’ve probably heard the term “business editorial and press release,” but what does it mean? A press release is a document that contains information about an event or announcement. It can be used to announce new products, services, events, awards, etc., as well as newsworthy stories such as celebrity divorces, deaths, births, marriages, arrests, lawsuits, etc. The purpose of a press release is to get media coverage in print publications, online sites, radio stations, television shows, magazines, blogs, social networks, etc. This type of publicity can help increase sales, generate leads, build brand awareness, and more!
Press releases or business news stories are usually sent out by specialized agencies. They will write up the content of the business story or press release so that it sounds professional and polished. Then they send it off to various outlets with instructions on how best to use it. You may also want to hire a public relations firm such as SquaTec if you don’t have time to do all these things yourself. If you decide to go through an external company, make sure they know exactly what kind of results you expect from their work. Some companies charge per word, while others offer free quotes based upon the number of pages needed. Make sure you understand what each quote includes before signing any contract. Also, ask them questions like: How many times has my story been published? A good agency will provide you a media coverage report with the list and links of all news outlets that picked up your story or press release.
Who Needs Press and Media Coverage? Any Type Of Organization Can Benefit From Public Relations Services!
There are many types of organizations that could use press and media coverage:
Startups – A startup has just launched a new product or service and needs help promoting it.
This can be done by creating a press release announcing the launch date, price, features, benefits, etc. If there are special offers available during the first few weeks after launching, consider offering discounts to attract customers. Also, if possible, include testimonials from satisfied users.
Small Businesses – When starting, most entrepreneurs have limited resources. However, they still need to promote their brand online. To achieve this, they must write compelling blog posts, post relevant images on social networks, upload videos, etc. These activities require significant amounts of time and effort. Fortunately, PR firms specialize in helping startups build their brands. They also offer other marketing solutions like SEO, PPC, SMM, etc.
Nonprofits and Charities – Most nonprofits lack funding and thus cannot afford expensive marketing campaigns. That doesn’t mean they should give up trying, though. By partnering with a reliable digital marketing agency, they can generate awareness about their cause while simultaneously building their reputation. For example, a nonprofit might partner with a local newspaper to run a series of editorials highlighting important issues facing society today. Or, it may sponsor a charity event where attendees receive free food and drinks. Both actions will raise awareness about the group without spending much money.
Corporations – Large companies often buy professional media coverage services to create positive buzz around them. This helps increase sales because potential clients see how well-known an organization is within the industry. Some larger businesses choose to advertise directly via print ads, billboards, television commercials, etc. Others prefer to outsource their advertising needs to professional marketing firms. Either way, both options cost money. The former requires large budgets, whereas the latter usually involves smaller ones. Regardless of size, Media and Press Coverage firms provide all the here listed benefits.
Celebrities – Many celebrities rely heavily on press and media coverage services to maintain their image as being “in touch” with current trends. As a result, they regularly engage in media interviews, attend award ceremonies, host parties, etc. All these things make them look successful and desirable, which attracts attention from fans and prospective employers alike.
Political Candidates – Politicians who seek office need all the support they can muster. Thus, they frequently enlist the aid of PR professionals to gain favorable coverage in newspapers, magazines, radio stations, TV channels, etc. Such news outlets play a major role in shaping voters’ opinions and influencing elections. Therefore, politicians depend on PR firms to ensure that their messages reach the right audience at the right time.
Sports Teams & Organizations -Sports teams and sports leagues have long used publicity stunts to attract more viewers. However, most people don't care if a team wins or loses. What matters is whether they enjoy watching the game. A winning streak could be great fun, but only so long before boredom sets in. If a team does something interesting during its games, however, then spectators become interested. And once they start following the action, they'll keep coming back even after the season ends.
Social Media Influencers – Having press coverage from well-known media outlets will help to become a "Public Figure" and get the highly regarded blue badge from social media networks. According to SquaTec Digital Marketing Agency, a lot of their clients have been approved by Instagram and other social networks as a public figures, and it helped them to gain organic followers, gaining leads, and convert them into sales.
What are the benefits of Press and Media Coverage?
If you're looking for ways to increase sales, generate leads, build brand awareness, get noticed online, hire employees, promote products, services, brands, websites, etc., then it makes sense to consider using public relations. This type of marketing strategy uses media exposure such as newspaper articles, magazine covers, radio interviews, video clips, social networking posts, blog comments,
YouTube videos, etc. to help achieve certain goals. Here are just 10 reasons why you should invest in PR:
It Helps Build Brand Awareness - According to HubSpot Research, nearly 80% of consumers trust recommendations from friends and family over other forms of advertising. That said, there are few things better than hearing positive reviews about your company from those closest to you: By getting covered in local papers, trade publications, national, international news sites, and major publications. As a result, this helps establish credibility among prospects while building customer loyalty.
It Gives Your Company More Exposure Online - With millions of web pages indexed daily, finding relevant information about your business becomes increasingly difficult. Fortunately, press coverage gives you access to thousands of high authority sites where you can post content. For example, you might write an article describing how your company provides quality service and sell it to a website called “The Huffington Post." Or perhaps you'd like to share a link to your latest blog entry on a site called “Business Insider" that reaches hundreds of thousands of people each day. In either case, these types of opportunities allow you to reach new audiences who may not have heard about you before.
It Generates Leads - Many businesses use lead generation strategies to attract qualified buyers. One popular method is through direct mail campaigns. But, according to MarketingSherpa, only 1/5th of all companies actually send out promotional materials. So, if you haven't tried generating leads yet, now's a perfect time! Many entrepreneurs struggle to find qualified prospects. Luckily, press coverage offers a solution. By creating engaging news coverage you're able to attract potential buyers from across the globe. Simply create a media coverage campaign and announcing something newsworthy, submit it to reputable news outlets, and wait for responses.
It Increases Sales - If you run a small business with limited resources, chances are you don't spend much time thinking about press releases and media coverage. However, if you were able to secure one or two high-profile mentions, you could see increased traffic to your website which would translate into higher conversion rates. Also, when you receive favorable publicity, prospective clients will be more likely to buy from you because they'll feel confident that you know what you're doing.
It Increases Sales Conversions - Studies have shown that people are three times more likely to purchase from brands whose websites feature compelling content. For example, eMarketer found that businesses with content conversion rates were 1.5x higher than those without. The conversion rates improve even further with good media coverage.
It Helps to Improve SEO - Search engine optimization refers to techniques used to improve search results on Google, Bing, Yahoo, and other search engines. These include writing compelling headlines, creating unique descriptions, using keywords strategically, and linking back to your website. While some of these tactics take considerable effort, they ultimately increase exposure and drive visitors to your page. Media coverage has the additional SEO benefit of getting citations and backlinks from some of the highest domain authority sites. Such links from the likes of CNN, FOX, ABC, and NBC are worth hundreds of mediocre links to your website.
It Boosts Your Social Proof - According to Hubspot, social proof influences consumers' decisions up to 70%. That's why it makes sense to ensure that potential customers see how successful your company already is. By sharing success stories with the media, you demonstrate that you're capable of achieving similar goals. Plus, it gives them confidence that you can handle whatever challenges come along.
It Shows Off Your Expertise - Being featured in publications such as Forbes, Inc., Entrepreneur Magazine, Fast Company, Mashable, Huffington Post, Tech Crunch, and many others demonstrates that you know what you're talking about. This means that prospective clients will trust you because they'll assume you've done your homework before offering advice.
It Builds Trust With Potential Clients - When someone reads an article featuring your brand, they get a glimpse into who you are. They learn about your values, mission statement, vision, and even your personality. The bottom line: People make purchasing decisions based on their perception of your character. So if you present yourself well in the press and you create a favorable impression.
It Helps Brands Stand Out From Their Competition - If you want to stand out among competitors, then you must provide unique information that helps readers understand where you fit within their industry. Otherwise, you risk being lost in the crowd. Get featured on premium media outlets with an excellent editorial and be on the top of your competitors.
It Makes Customers Feel Special - One study showed that 73% of shoppers would pay extra money for products that came directly from the manufacturer instead of retailers. This proves that providing exceptional service builds loyalty. Press coverage is the perfect way to reach your end consumers directly.
It Allows Companies to Grow Without Expanding Headcount - While hiring additional staff may seem like a good idea, it doesn't always translate into increased productivity. Instead, investing in content marketing and media coverage pays off by allowing companies to grow organically.
It Keeps Employees Engaged - Research shows that engaged workers are twice as productive as disengaged ones. Furthermore, Gallup reports that employee engagement results in positive business outcomes including improved morale, reduced turnover, and greater profitability. Positive press coverage will make employees proud of their company.
It Reduces Costs Associated With Employee Training - A recent survey conducted by The Muse revealed that employees spend an estimated 20 hours each week searching for relevant articles on topics they're interested in. That's time spent away from work that could be used training them on how to improve company performance. By using content marketing and press coverage, however, organizations can reduce these costs associated with employee training.
It Boosts Reputation Management Efforts - According to HubSpot, 70% of consumers trust reviews posted online over traditional advertising methods. As such, reputation management efforts in the media should include publishing helpful content rather than negative comments.
It Creates Long-Term Relationships - People who engage with your brand will become loyal fans. They'll even tell friends and family members about you. Plus, sharing useful resources allows them to help others too. Published content on premium news sites is shared more likely.
Helping You Get Noticed by Journalists - When journalists cover stories related to your business, they typically do so based on what they think readers want to read. Sometimes, they’ll ask themselves questions like: "What's hot?" or "Who has the best product?" Then, they search Google News and Twitter feeds to find answers. Once they've found some articles, they contact the authors asking permission to quote them. After receiving approval, they copy and paste the quotes into their article.
Benefits of having Press and Media Coverage done for you by a Digital Marketing Agency
Here are some of the benefits of hiring experts for your press and media campaign:
Profit from existing relationships – No doubt hiring a professional Public Relations and Digital Marketing Agency can save up a lot of your time. You will profit from the vast network and relationship that has build over the years with news outlets, editors, and journalists.
Gain control over message – A well-written press release or news editorial has the ability to influence journalists and editors. In fact, according to research conducted by the American Society of News Editors, reporters often rely heavily on press releases before deciding whether to cover stories. So, if you write a strong editorial or press release, chances are your story will receive much greater coverage than if you were just another anonymous source.
Get noticed faster – Once your company makes headlines, it becomes easier to generate interest in your business. And once you start receiving inquiries from prospective clients, you can begin working towards closing deals.
If you don’t do any marketing at all, it could take months or even years to get started. However, when you use effective PR strategies, you can launch an aggressive outreach program within weeks!
Build relationships – The best way to ensure success in PR is to develop long-term partnerships with media outlets. You can achieve this goal by building rapport with key decision-makers who oversee editorial calendars. These individuals usually know what publications are planning to run upcoming features, so they can help you secure placement. It’s important to remember that many people in the media world are busy and not always able to respond immediately. Therefore, you must follow up promptly to keep your relationship going.
Increase brand awareness – Another benefit of getting involved in PR is that it allows you to increase your visibility online and in the press. The truth is, every single person has seen a TV commercial, read an online review, or listened to a radio ad. Even though we've become accustomed to seeing ads everywhere, they still serve a purpose: They help us decide whether or not to purchase certain items. Because of this, brands should always try to generate buzz around themselves so that they stand out above competitors. A good way to accomplish this is by submitting media and press coverage articles to major websites. Potential customers will read about your brand or company on various channels and potential customers will learn more about your business. This means that they will likely visit your page, again and again, increasing traffic to your site.
Improve SEO rankings – Search engines like Google rank websites based on how useful they are to users. One of the ways search engine algorithms determines relevance is by analyzing backlinks. Backlinks refer to external sources that point to your web pages. Since media coverage generates high-quality backlinks, it improves your ranking position. Media and news sites such as Bloomberg, Huffington Post, Forbes, New York Times, CNN, FOX have a domain authority of over 90 out of 100. Such backlinks will super-boost the DA of your site and your keywords will shoot to the top.
Get Traffic – Google News has over 400 million active users every month. Major news sites have tens of millions of daily readers. Reaching good media coverage will bring tremendous traffic to your website.
Generate leads – When you have access to top-tier news sites, you can leverage their exposure into new sales opportunities. If you send out an editorial or press release announcing a product update, you may be contacted by interested parties looking to buy your products. Or, if you manage to land a feature article, you might find yourself being approached by companies seeking to partner with you.
Boost credibility – As mentioned above, one of the most powerful benefits of having good relations with the media is that it helps build trust among consumers. People tend to believe information coming directly from credible sources such as reputable newspapers, magazines, radio stations, TV channels, etc. Thus, when you make positive contributions to these organizations through quality articles, videos, podcasts, etc., you gain valuable credibility points. Labels "Featured on" or "As seen on" will give you instant trust to potential clients.
Earn money – Many businesses choose to hire professional publicists instead of doing everything themselves. They pay someone else to create great content, craft pitch letters, negotiate agreements, schedule meetings, conduct interviews, and monitor progress. While hiring a full-service agency isn’t necessary, some small businesses prefer to work with experienced professionals who understand their industry.
Save time – Finally, using PR services saves you tons of time because you no longer need to spend hours crafting pitches, researching topics, drafting copy, proofreading, editing, submitting documents, waiting for responses, etc. Instead, you simply submit your materials and wait for them to appear on various media outlets.
It Gives You More Time to Focus On Other Important Tasks - Letting go of control means letting go of stress. So if you don't have much free time, why not let media professionals take care of things so you can focus on what matters most: running your business!
It Works Even When You Have Limited Resources - Creating media coverage doesn't require expensive equipment.
Types of Press Distribution and Media Coverage
Many types of press coverage can help to boost the success of a business. Some examples include:
- Local Newspaper Articles
- National Coverage by big News Publications
- Global Coverage by International Media
- Radio Stations - Interviews
- TV News Reports
- Online Publications
- Major Sites
- Business and Niche Websites
- Blog Posts
- Google News, Apple News, Bing News, Yahoo! News
- Native Ads
- Bookmarking Sites
- Social Media Networks
How to get Press and Media News Coverage
What is the best way of getting press coverage? How do I know if it’s worth my time or not? What are some tips on how to approach a journalist about writing an article/interviewing them? These questions will be answered in this post.
Let's start by saying that there is no one-size-fits-all answer when it comes to what works well with journalists. There are many different types of media outlets out there, so each outlet has its unique style and requirements. Some people may find that they work better with print publications while others prefer online news sources. It depends on who you want to reach and where you are located. If you don’t know much about journalism then I would recommend starting small and working up from there. You can always expand later down the road as you gain more experience.
The first thing you should look at before approaching anyone is whether or not they accept unsolicited pitches. Many websites only allow submissions through email, which means you must already have a relationship with someone within the publication before sending over anything. This could mean contacting editors directly via phone or email, but most likely means finding someone else who knows the person you want to pitch to. Once you have established contact with the editor, you can send over whatever information you think might interest him or her.
The next step after establishing contact with the editor is pitching your idea. Most articles require a lot of research beforehand because they usually take anywhere between 2 – 4 weeks to complete. So make sure you have done enough background reading to ensure that you have something interesting to say. Also, keep in mind that certain topics tend to receive less attention than others. For example, sports stories often get lots of exposure whereas health-relatedissues rarely ever see the light of day. However, even though these subjects aren’t typically covered very frequently, it doesn’t mean they won’t still be interested in hearing about new ideas. Just remember that sometimes things happen outside our control and we just end up being left without a story.
Once you have pitched your idea, you now have two options:
Wait until they decide to write about it themselves
Or, ask them if they would like to interview you instead. To choose option 2, you must establish yourself as a reliable source. By doing this, you show that you are willing to provide content whenever asked. When choosing this route, try to pick a topic that interests you personally. That way you feel comfortable talking about it and you also stand a greater chance of having good material to share.
Now that you have some basic knowledge about how to approach reporters, it’s time to learn how to do it. The best place to begin is by looking into local newspapers and magazines. These publications will give you an idea of what kind of coverage you can expect. They will also help you determine what type of journalist you want to target. Don’t worry too much about getting published right away; focus on learning everything you can about journalism and building relationships with other writers. Eventually, once you have gained confidence, you can move onto bigger publications such as national papers and television shows.
If you are trying to build a business around writing, then you probably already understand why press releases and media coverage are important. But did you realize that PR professionals play a huge role in helping businesses grow? Here are 5 reasons why you need professional press release distribution services.
Your company name gets seen. Plenty of companies rely heavily upon word-of-mouth advertising-related issues. Unfortunately, unless you are lucky enough to meet someone who loves your product/service, chances are pretty slim that he or she will tell everyone about it. With a press release, however, you can easily distribute your message to thousands of potential customers.
People trust you. As mentioned above, word-of-mouth marketing is extremely effective. Not only does it save money, but it also builds credibility among consumers. If people know that you are trustworthy, they are more likely to buy from you. This means that when you send out a press release, not only will it reach many different audiences, but it will also make sure that those audiences believe in you.
You gain visibility. There is no doubt that social media has become one of the most popular ways to advertise products and services online. It seems almost every person uses Facebook, Twitter, Instagram, etc., at least occasionally. So, if you don't use any of these platforms, you're missing out on tons of traffic! And since so many people are using social networks, there's eally no reason not to join in on the fun. After all, you never know which friends might turn into future clients.
You increase brand awareness. One thing that makes social networking sites so successful is their ability to create instant connections between users. Once you post something on Facebook or LinkedIn, anyone within your network can view it instantly. This creates a sense of community where people can interact directly with each other. Since your audience knows exactly who you are, they'll be able to connect with you on a personal level.
You generate leads. Another benefit of sending out a press release and your business story is that it generates interest in your business. Potential customers may read through your news article and discover information about your company that they didn't know before. Some may even contact you directly because they were intrigued by what they learned. In addition, some readers may decide to visit your website after reading an interesting story like this. The bottom line: When you publish articles about yourself, you permit others to do the same.
So now that we've covered five benefits of having a good press release written up, let’s take a look at how you can get started today.
First off, you should always start by searching Google to find a full-service digital marketing agency with editorial or press release writing and distribution with guaranteed news coverage on a great number of news outlets.Finally, choose the story line, product or service you want to have covered.
Once you have chosen a press coverage agency, ask them to submit drafts until you feel satisfied. Then, sit down together and go over the final version. Make sure that the tone of the piece matches your voice and personality. Also, try to avoid sounding overly sales-y. Instead, stick to facts and statistics whenever possible. Lastly, remember that you want to keep things short and sweet. While longer pieces tend to work better, shorter ones still pack a punch.
After you receive feedback from the editor, you can either accept his or her suggestions or rewrite the entire document. Either way, you should continue working closely with the agency throughout the process. It will help ensure that your message comes across clearly and accurately.
If you aren't familiar with writing press releases yet, then make sure to check out our guide first. We also recommend checking out our list of free tools that can help you write one as well. Now that you understand why PR is important, you can begin planning your next campaign. Good luck!
The most common mistake we see when people send out a press release is failing to include enough details about themselves and/or their product or service. A simple example would be including only the name of the person submitting the release instead of adding "CEO" or "President". If you fail to mention anything else about yourself, potential reporters won't know whether or not you're qualified to speak on behalf of your organization. They'll assume you're trying to sell them something, and that could scare them away.
When you hire a professional public relations firm, you usually pay a monthly fee based on the number of contacts you wish to reach. For instance, if you plan to target 100 media outlets, you'd typically spend hundreds dollars per month. However, if you only intend to reach 10 publications, you'd likely pay less than half.
In order to attract more attention to your site, you must provide compelling reasons for visitors to stay around. That means providing useful content that answers questions and solves problems. Visitors will leave if they think your site doesn't deliver value. The key is to create original content that helps users solve specific problems. You can do this through blog posts, videos, ebooks, infographics, etc.
Press Release Distribution and Media Coverage Services: This type of company such as SquaTec Digital Marketing Agency specializes in distributing news stories to various online sites such as newspapers, magazines, blogs, social networks, radio stations, television channels, and other relevant sources.
In addition to being able to get coverage for your business, there are several benefits to getting press releases or editorials written for you.
First, having a professionally crafted editorial or press release distributed to thousands of different media outlets gives you credibility.
Second, these types of announcements often lead to interviews with local businesses that may otherwise never hear about you.
Third, some of the top search engines like Google use press releases as part of their algorithm ranking system.
Fourth, having a good story told in print makes it easier for customers to share information about your products and services with friends and family members.
Fifth, having a great headline and strong call to action at the end of the release increases clickthrough rates.
And finally, having a high volume of unique links pointing back to your website and get a lot of unique website visitors provides additional SEO benefits.
Easy Solution to get instant Press and Media Coverage with SquaTec Digital Marketing Agency's Get Featured on News Sites
If you are a business owner, or even if you’re just starting in the world of entrepreneurship, then the task that you get some press coverage seems to be huge. Building relationships with relevant editors, journalists, and publications take a long time. Especially major publications such as Forbes, Entrepreneur Magazine, Inc., Huffington Post, etc. They are overwhelmed with email pitches to feature business stories every day.
Most of the entrepreneurs don't know how to have an article published on sites such as Google News, Yahoo! Local, Bing Local, Yelp, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Reddit, StumbleUpon, Digg, Delicious, Tumblr, Vimeo, Flickr, Blogger, WordPress, LiveJournal, MySpace, About.com, Wikipedia, Quora, and many more. Should you be one of them and don't know how to do this yourself, SquaTec Digital Marketing Agency offers packages for Media Coverage which will help with writing these types of articles for you? They will reach out to relevant journalists, news outlets, and publications.
Your business story or press release will be featured on 400+ news outlets and publications. You will get a detailed report and even a money-back guarantee.