Press Coverage Guidelines

Editorial and PR Guidelines

Headline and Summary

  • Headlines should not be more than 18 words, short and accurate headlines perform better.
  • Headlines with active verbs are more appealing.
  • Headlines should be accurate in presenting the editorial or press release's content.
  • Do not use special characters or symbols in headlines. Symbols can be omitted by some of our media outlet partners.
  • Headlines should be important and recent to announce with a news angle.
  • The summary should describe the content clearly.
  • The summary should be easy to understand and presented in a few short sentences. Some of our media outlet partners might trim long summaries.

Editorial and Press Release Format

  • The editorial or press release should be between 400 and 800 words.
  • It is not recommended to use casual first person language in press releases. Write as a 3rd party and don't use "I" and "we".
  • Asking questions in press releases is not recommended, and they should read as announcements.
  • Press releases are not a way to advertise or sell your product.
  • Do not insert JavaScript or other markup languages in your editorial or press release
  • Press releases have to be formatted correctly.
  • Only use real quotes that are genuine.
  • Images and videos are attractive. However, don't exaggerate. 1 video/image per release is the norm.
  • It is not recommended to use more than one link per 200 words.
  • Contact information should be in the press release.
  • Press releases should contain the city and country of origin.
  • Editorial Press releases should contain no grammatical and spelling errors.

Topics and Content

  • Do not use SPAM related words, and spam filters will reject and delete them.
  • Use a professional tone without exaggeration.
  • Don't be a salesperson and instead be neutral.
  • Write as a third party and don't use personal pronouns such as "I" and  "we".
  • You may include 1 link for every 200 words.
  • You may include 1 image for every editorial/release.
  • The article needs to be written in English.
  • Add Press Contact information including:
  • Full Name
  • Company Name
  • Company Address
  • Email
  • Website Address 
It will not count to the number of words of the article.

Once your order and payment is completed, you will get a Press Coverage Template.

SquaTec and its network, partner, and media outlets do not accept editorials and releases that are:

  • related to lawsuits, especially those with negative connotations.
  • containing only opinions.
  • duplicated content.
  • promoting illegal content or activities.
  • containing profane languages.
  • promoting mortgage, pay day, cash, short-term, long-term loan services, or any other forms of financial products.
  • promoting trading software products, trading platforms, trading services, or any other products and services that involve monetary trading.
  • promoting escorts, explicit content, sexual enhancement products, or any other sexually related products or services.
  • faked news and have the intent to defame or spread rumors.
  • aiming revenge against any party.
  • promoting dating apps, dating platforms, dating sites, relationship services, or any other dating & relationship related products.
  • promoting weaponry, firearms, and armory related products and services.
  • promoting pseudoscience related product and services such as psychic reading.
  • promoting unverified and unregulated alternative treatment products or services.
  • containing radical political opinions/views.
  • topics regarding government board, agencies, ministries, policies, administrations, offices, departments and more.
  • containing radical religious opinion/view.
  • containing unauthorized stock ticker symbols.
  • promoting online gambling, online betting, and any other forms of gambling related product or services.
  • promoting any forms of alcohol and drugs.
  • promoting tobacco and e-cigs related products.
  • promoting unregulated products like green coffee, raspberry ketones, HCG, Kratom, Garcinia Cambogia, and more.
  • topics regarding illegal device unlocking, rooting or jail-breaking of devices.
  • topics regarding pirated software, cracks, APK, and more.
  • purely advertising or promotional in nature.
  • about affiliate product reviews, product reviews or trials that are excessively promotional.
  • content about supplements and weight loss.
  • promoting body modification procedures.
  • promoting unregulated cosmetics.

Disclaimer: At any circumstances, the SquaTec team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published. Any decision made by the SquaTec team shall be FINAL, and it cannot be challenged.

Learn why press and media coverage are important for your business.
Learn How to write an Media Editorial or Press Release