Silo Web Architecture Design

What is Web Silo Architecture?

A web silo architecture is a structure that separates one thing from another. It’s used in the construction industry to separate different materials, such as concrete and steel. The same concept can be applied to websites developments. A siloed design divides your site into several sections or “silos” of content: About Us, Services, Contact Info, etc. Each section has its look and feel, but they are all connected by navigation menus. This helps users find what they need quickly without having to search through multiple pages.

Table of Content

  1. What is Silo Architecture?
  2. Web Silo Architecture Design
    2.1 Example 1 – Web Siloing Architecture Example
    2.2 Example 2 - Simple Siloing Web Architecture Example
  3. Topic Clusters Content Strategy
  4. How To Build A Proper Silo Website Architecture For Your Business
  5. Why is Silo Website Structure important for SEO?
  6. Disadvantages of a Siloed Website Structure
  7. How does Web Siloing Design work?
    7.1 Why should I consider using a siloed approach?
    7.2  What do silo structure mean?
    7.3 What are silos in SEO
    7.4 What is silo structure, what is the best practice for silo structure?
    7.5 What is a Silo Web Isolation Platform?
    7.6 How do you make a silo structure for a website?
    7.7 Silo architecture and design
  8. SEO web silo architecture silo structure types:
    8.1 Physical Web Silos
    8.2 Virtual Web Content Silos
    8.3 Virtual Silos vs Physical Silos
    8.4 Why Should We Use Both Types Of Architecture?
  9. SquaTec Web Silo Architecture Approach
  10. Silo Web Architecture Wiki

Web Silo Architecture Design

Web Silo Architecture Design or also called Website Container Structure is an old but very effective strategy that helps search engine crawlers to analyze your site much better. However, most web designers have no idea what siloing a website is and are not able to design a properly executed one. All their clients miss out on a rare opportunity to outrank more established competitors’ websites. A professional siloed architecture allows you to save up to 90% of backlinks and achieve with 10% inbound linking to your site better ranking than other similar and more established sites.
The main goal of a simple silo structure is to improve the ranking on search engines. Complex silo structure design will help to dominate keyword rankings
However, a siloed web architecture needs an internal linking and silo content strategy to be effective. If you don’t know how to do it right, then you will end up wasting time and money building a useless website. So, let us see some examples below.

Example 1 – Web Siloing Architecture Example

Let’s say we want to build a simple e-commerce store for selling shoes online. We would create two main categories and subcategories for lower-level pages within them. Then we would add products under these categories. Finally, we would link our product category page to our home page using breadcrumbs. Here is an example of this type of silo web architecture.
This way, when someone clicks on any of those three items, he/she will automatically land at the corresponding landing page. The problem here is that there is too much information on every single page. There are so many things going on that people get confused about where to start looking for something specific. Also, since everything is linked together, it becomes hard to navigate around the site.
Another issue is that the number of links, including internal and outbound linking, per page is high. That means my browser must load hundreds of kilobytes worth of data just to display a few lines of text! And that doesn't include images, videos, or anything else.
So, instead of siloing a site like above, we could use a simpler approach. Let's take a closer look at it now.


Example 2 - Simple Siloing Web Architecture Example

In this case, we only created four main categories and added a couple of related posts inside each category. After clicking on the desired item, the user will be taken directly to the product detail page.
The advantage of this structure is that it loads faster because fewer data is loaded from the server-side. It also makes navigating easier because there are fewer links to follow. Plus, it looks cleaner because there is nothing cluttered on the homepage. Now, if we were to make changes to the layout, such as adding new features, changing colors, etc., we wouldn't have to worry about breaking all the existing links.

This is why we recommend keeping your silo web architectures clean and well organized. The navigation links are user-friendly with contextual navigation. Otherwise, you might find yourself spending hours trying to fix broken links after making minor updates.

Conclusion about Topic Clusters Content Strategy

As mentioned below, silo web architecture has its advantages and disadvantages. While it offers several benefits over other types of websites, it does come with certain drawbacks. For starters, it requires a lot of planning before implementing it correctly. You need to understand what kind of audience you expect to reach first. Once you've done that, you should decide which areas of the website require silos and which ones don't.
In any case, to succeed with organic traffic from search engines, you do need a topic cluster analysis and content strategy since the competition has become very tough. Even every single blog post should be organized into related topic clusters.
Next, you'll need to determine whether you want to implement your topic clusters in virtual or physical silos. Virtual or internal silos tend to speed up loading times and reduce bounce rates. External or physical silos help increase traffic flow and improve search engine rankings even more. But external silos may cause problems with duplicate content issues and backlinks.
Finally, you must consider how many pages within each section you plan to create. If you're creating multiple sections, then you'll probably end up having too much information on some pages. On the other hand, if you limit the number of pages per section, then you won't get enough depth when browsing through them.

Topic Clusters Content Strategy

Topic cluster content strategy is a related technique and can be perfectly implemented in a siloed website architecture, and the basic idea of internal linking behind topic cluster comes from it. Both techniques work very similarly, but they differ slightly in terms of implementation.
For instance, while topic clusters allow users to browse through different topics based on their interests, silos encourage visitors to explore more deeply one particular subject by providing relevant resources. However, the key difference between the two approaches lies in the fact that topic clusters provide a list of topics whereas siloes offer detailed explanations for each topic. In any case, always keep the User Experience (UX) in mind.

How To Build A Proper Silo Website Architecture For Your Business

Now that you understand what siloing is, let us show you how to properly design yours. First off, you need to decide which topics and target keywords from your keyword list belong into the primary silo and which ones should go into the secondary content silo(s). You can either choose based on their importance or by choosing the most relevant ones first. Once you've decided which topics go into which silo, you'll need to determine whether they're static pages or dynamic pages. Static pages don't require an update whenever you change content. Dynamic pages do. If you plan to keep updating your website frequently, then you may consider having multiple category silos with different types of content. However, if you think that you won't be able to maintain frequent updates, then you can stick with a single category silo. Later, you can implement an additional silo.

A Simple Web Silo Structure can be compared to a Company Organization

Next, you'll need to figure out how to interlink between the various containers. In other words, you'll need to know how to connect the dots. One way to achieve this would be through internal linking. Internal on-page anchor linking allows users to jump from one section to another without leaving the current webpage. Another option is external linking. External linking takes place when someone clicks on a link outside the same domain. When using external linking, you'll want to avoid doing it within the same directory. Doing so will cause duplicate content issues. Lastly, you'll need to create sub-categories under each silo.
These subcategories help organize information better for both visitors and search engines. They allow people who visit your site to easily navigate around. Also, these sub-categories give Google more context regarding the type of content you offer.
If you'd like to learn more about building a proper siloed website architecture for your business, feel free to contact us today or download our free e-book ”Web Silo Architecture Structure - Tutorial”.

Why is Silo Website Structure important for SEO?

Siloed websites are great for SEO purposes. The reason being that they provide a lot of benefits. Here's just some of them:
  1. Faster Loading Speed – Because silo sites load only specific parts of the page at once, loading time decreases significantly.
  2. Cleaner Navigation – Since there aren't many navigation links to click on, navigation becomes much simpler.
  3. Better User Experience (UX) – Visitors get a clear idea of where everything is located on the page. Users enjoy navigating through your website, even though it looks cluttered.
  4. Link saving, with up to 90% backlinks required - Your site needs much fewer backlinks than non-siloed sites. Search engine crawlers love properly structured sites.
    This means that you have fewer chances of getting penalized.
  5. Easier maintenance – It's easier to manage all the files inside a silo because they're organized separately.
  6. More targeted traffic – People tend to stay longer on siloed sites, since they find what they were looking for quickly.
  7. Higher conversion rate – Users spend more time browsing container sites as opposed to non-siloed sites due to their clean theme layout.
  8. Increased sales revenue – A higher number of conversions leads to increased revenues.
  9. Lower bounce rates – Bounce rates decrease drastically on silo sites compared to non-siloed ones.
  10. Improved rankings – Search engine optimization experts recommend siloed structures over non-siloed structures. This is why the most top-ranking companies use silo content websites.
  11. Less risk of losing customers – Customers prefer theme categorized sites over non-siloed sites because they understand exactly where things are located.
  12. Easy access to customer support – Customer service representatives can reach out to their clients faster if needed.
  13. Reduced costs – You don't need to hire an IT team to maintain your website anymore. All you need is a good CMS.
  14. Fewer technical problems – If something goes wrong, you won't lose any data.
  15. No downtime – There's no chance of having downtime while maintaining your website.
  16. Ease of management – Managing multiple pages within different folders isn't difficult when using a silo structure.
  17. Simplified updates – Updating your website doesn't take long now. Just update the relevant file.
  18. Security – With a contained structure, it's easy to keep track of security threats.
  19. Scalability – When you add new features to your website, you don't need to worry about breaking other sections.
  20. Flexibility – You can easily change and modify your website without worrying about affecting others.
  21. Customization – You can customize your website according to your preferences.
  22. Cost-effectiveness – Using a siloed structure saves money by reducing the number of resources used.
  23. Time efficiency – Having a siloed structure allows you to save time during development.
  24. Branding – Brands can create separate subdomains for their products/services.
  25. Further SEO benefits – Siloing helps search engines crawl through your content better.
  26. Increase of Page Authority (PA) - A well-designed silo architecture will increase the page authority exponentially.
  27. Content consistency – Every section has similar information, so users know exactly how to navigate around your website.

Disadvantages of a Siloed Website Structure:

  1. More complex to plan – A siloed structure requires significantly more effort to set up compared to non-silo websites.
  2. Higher cost – Implementing a siloed structure increases the initial web development cost of your website. However, in the mid and long-term you will save multiple of these costs on SEO
  3. There are only a few experts that can plan and execute a complex siloed architecture structure
  4. Complete separated containers in form of sub-domains could have lower SEO signals such as traffic as each sub-domain would count its traffic independently.

How does Web Siloing Design work?

The idea behind this type of web design is simple: divide everything on your page into distinct areas, so visitors know where to go next. For example, if you have an e-commerce store with products listed across three columns, each column would represent a category container. You could also use these types of designs when creating landing pages for various campaigns. If there were two columns, then those might
correspond to two different services offered by your organization.





Why should I consider using a siloed approach?

There are many reasons why you may want to create a siloed layout for your website. One reason is that it makes sense for certain kinds of sites —for instance, if you sell physical goods online, like clothing, furniture, or electronics, you probably don’t want to mix up product information with other parts of your site.

What does silo structure mean?

For most people, the term "silo" conjures images of large buildings full of workers who do nothing more than move around boxes filled with raw material. But silos aren't just found at factories; they're everywhere!

They're even part of our everyday lives. Think about how we organize things inside our homes. We've got bookshelves, cabinets, closets, drawers, desks, tables, chairs...the list goes on. These spaces are called "storage units," which means they contain items that are stored away until needed. Storage units are often referred to as "silos." So, while silos are usually associated with big industrial complexes, they can also refer to small rooms within your home. And yes, you guessed correctly - silos are useful places to keep stuff.
So, what's the difference between a silo and a warehouse? Well, first off, warehouses are much larger structures than silos. Silos tend to be smaller, whereas some warehouses can reach sizes upwards of 100 feet long and 50 feet high. Second, silos are designed specifically to hold specific objects, whereas warehouses are generally built to house lots of different things. Third, silos are typically made out of brick or stone, whereas warehouses are mostly constructed out of metal. Finally, silos are usually located outdoors, whereas warehouses are normally indoors.
The main topics or main keywords are grouped into separate groups on the website. The main keywords are often the most competitive. Subtopics, products, or long-tail words are added to the silo categories. Complex silos have multiple levels to them.

What are silos in SEO

Silos structures are used extensively throughout the world today, especially in large e-commerce sites such as Amazon directory silos which are perfect for an e-commerce site. But also information websites such as CNN and FOX News are using SEO silos with a Directory Structure. 
There are several advantages to building websites this way. First, categorized themes make it easier for readers and search crawlers to navigate your site. When someone lands on your homepage, they'll see one main area containing links leading them to other important pages. The rest of the space will likely include ads, sidebars, footer text, and any other elements that help guide visitors toward their destination.
Second, siloing allows you to build separate sections of your site easily. It doesn't matter whether you're selling clothes, shoes, jewelry, or anything else, you can still set up silos to show off your inventory. Just think about how easy it'd be to display pictures of your latest collection of handbags if you had a series of individual galleries instead of one giant gallery. That's exactly what silos give you.
Third, silos make it possible to add new features to your site very easily. Once you decide what kind of content you want to feature on your site, simply place it in the appropriate silo. Then, whenever you update your site, only the relevant portion gets updated. No longer will you have to worry about updating every single element on your site. Instead, you can focus on making sure that the content you put in your silos works well together.
Finally, silos enable you to customize your site based on user behavior and bring the best search query results.

What is silo structure, what is the best practice for silo structure?

The most common type of siloed architecture is the vertical stack. This is where each unit sits vertically next to its neighbor, creating an orderly line from top-to-bottom. If you were to look at a typical store like Walmart, you might notice that all the products are stacked neatly along shelves. You could even say that these stores are organized into rows and columns!
Another popular form of structure is the horizontal stack. Here, each unit lies horizontally beside its neighbors, forming a row of boxes across the page. Think of a bookcase filled with books; now imagine those same books arranged in a neat little row.
There are many ways to organize your website’s containers. For example, you may choose to create multiple levels of categories. Each level would then represent a certain category of information. Or perhaps you’d prefer to use just one large cluster group that contains everything related to your business. Whatever method you choose, there isn’t a right or wrong answer here. As long as you know what you need to do, go ahead and get started!

What is a Silo Web Isolation Platform?

A silo web isolation platform is an application that isolates the user’s browser from other applications on their computer. This means that if one of these applications has been compromised, it cannot access or damage any data in your browser. The SWIP also prevents malicious code and malware from accessing sensitive information stored within your browser such as passwords, credit card numbers, bank account details, etc. Silo Web Isolation Platforms are deployed for security reasons and are containing siloing basics.

How do you make a silo structure for a website?

You don’t necessarily have to limit yourself to two levels of silos. Some people find three levels to be ideal. Even a deep architecture with directory silos can be effective. However, keep in mind that adding too much complexity to your design can hurt rather than help if not properly done. Human users and search crawlers need a clear navigation path.
So before you begin building out your website, take some time to consider the organizational structure and which types of categories you’re going to use. Are they broad enough to warrant having more than one level of them? Do they contain similar kinds of items? And finally, does this particular section require additional subcategories? These questions will help you determine whether you need more than one layer of silos.
Once you've decided on the number of layers you'll need, you can move forward with designing your layout. Start by laying down the first few units of your web pages. Make sure they fit within the boundaries of your webpage without overlapping. Next, repeat the process until you reach the desired depth. When you finish, check back through your work to ensure that none of the units overlap. If they do, remove the ones that cause problems. Otherwise, continue moving forward.
When you feel confident that you've created a clean-looking layout, it's time to fill in the blanks. Now comes the fun part: filling in the spaces between the different units. Remember, you won't always have room to leave blank areas. Learn about the basics of information architecture.

Silo architecture and design

Some websites feature a single-level silo, while others include several. The latter type usually includes at least two levels—a primary level and an optional second level. Other sites might also offer a third level. This extra tier allows users to browse other sections of the site from their home pages. It's important to note that if you decide to add another level to your silo, you must remember to maintain consistency throughout the rest of your site.
In addition to creating multiple tiers of silos, you can also divide up your main area into smaller subsections. Some experts recommend dividing your homepage into four separate parts: About Us, Products & Services, Contact Info, and Blog. Others suggest breaking things up further still. One company divides its homepage into five distinct zones: Homepage Header, Featured Items, Recent News, Latest Articles, and Special Offers. Still, others opt for six divisions: Homepage Header, Navigation Bar, Main Page Area, Sidebar Areas, Footer Links, and Social Media Buttons. Whichever approach you choose, try to stick to a consistent pattern, so visitors aren't confused when navigating around your site.

SEO web silo architecture silo structure types:

1) Physical Web Silos

Physical Silos are essentially folders or directories where content is stored. Physical siloing is typically organizing according to the subject. For example, there may be a "Web Design" directory containing all files related to website development. There could even be a "Marketing" directory filled with marketing materials such as brochures, flyers, etc. Some companies use physical siloing to organize everything from customer service information to product manuals.
The key thing to keep in mind here is that these silos shouldn't cross over into other categories. That means no Marketing material going into Customer Service documents, and vice versa. Also, don't put any kind of file inside a silo that doesn't belong there. You'll end up having to move those items out later on anyway.

How Do I Create Physical Web Silos?

Creating physical silos isn't difficult. All it takes is a little of planning ahead of time. Start by thinking about which topics will make up your site. Then create subfolders within your root directory based on this list. If you need more space than available, consider using external hard drives or online cloud services instead. Once you've created your initial set of silos, start adding content to them. Make sure to include links back to your primary page whenever possible.
If you have an existing site, you might want to take advantage of the tools already built into most CMS. These programs allow you to easily manage your site's content without needing to manually enter data every single day. Many sites also provide templates that help speed up the process of building new pages. However, before jumping right in, do some research first.  

2) Virtual Web Content Silos

Virtual silos are similar to their physical counterparts, except they exist only virtually. This means a content silo can be accessed through websites as well, but pages, articles, and other content are stored in one place rather than actual silo folders. The main difference between virtual and physical silos is how easy it is to access them. Virtual content categories are easier to set up. However, once the silo architecture gets complex, it is difficult to have a proper overview of the virtual silos. The chance to make linking errors are high.

Virtual Siloing vs Physical Siloing

In general, virtual siloing is used for smaller projects, while physical silos are preferred when working on larger scale projects. A good rule of thumb would be to go with physical silos if you plan to add many different types of content. On the other hand, virtual silos work best for simple projects because they require less maintenance.

Why Should We Use Both Types Of Architecture?

There are several reasons why both SEO siloing architectures are important:
  1. They offer flexibility. With either type of siloed structure, you can change things around any time you like. It’s not necessary to wait until the project has been completed to reorganize the way things are done.
  2. They save time. When creating numerous relevant themes containers, it becomes very tedious to constantly update the link paths.
  3. It enables search engine crawlers to index your site easier. Search engine spiders from all major search engines are scanning your site.

Virtual and physical containers make these search engine bots understand the topic of your silos, relevant keyword, and keyword phrases. It will boost your search ranking. That means a search term or keyword phrase will start to rank higher even without additional backlinks.
By organizing everything in advance, you avoid making mistakes during the creation phase.
Most companies are struggling to categorize content, products, and services into silo categories.

SquaTec Web Silo Architecture Approach

The engineers from our Silo Web Architecture Development division teams up with our SEO experts, Web Designers, Content strategists, and Marketing Automation specialists to build the ultimate SEO friendly web developments to achieve the best possible results for your business and in Search Engine Rankings. Our technology solutions with a complete digital marketing approach go far beyond Bruce Clay's view and will boost your SEO Ranking with our Silo Web Design Architecture.
This includes getting ranked on search engines, drive organic traffic to your site, landing pages, sales funnels, capturing leads and convert to sales.
A complete Digital Marketing project with Silo Web Design Architecture includes:
  1. Keyword Analysis and Strategy for your Target Audience
  2. Topic Clustering with Silo Link Structure
  3. Web Siloing Architecture Planning and Design
  4. Content Silo Strategy using the results of Keyword Analysis and Topic Clusters
  5. Relevant, Expert Quality Content Creation
  6. Web Development with Siloed Architecture and Internal Link Strategy
  7. Internal Links Setting and Internal Link Structures
  8. Siloed Landing Pages
  9. Marketing Funnels
  10. Sales Funnels
  11. Marketing Automation
  12. On-Page SEO
  13. External Link Strategy with Link Juice Saving
  14. Traffic Generation
  15. Viral Campaigns
  16. Media Coverag

Silo Web Architecture Design WIKI

What is outbound linking?

Outbound linking is linking from your web pages to external sites. Either way, this type of linking helps search engines find your content more easily because they can follow links within those other websites. The key thing about outbound linking is that it’s not reciprocal; if I am linking back to you on my page, then I must do so with equal value as what you have given me. If I don't give something valuable when someone else gives me something valuable, why should anyone think I'm trustworthy enough to provide them anything at all?
In the early days of search engines, people would link their websites using HTML links to get more traffic and improve their rankings on Google's index. This was a great way for website owners to increase exposure, but it also had some drawbacks:
Links were visible to everyone who visited the page they linked to. If one or two other websites are linked to yours, this could be seen as spammy behavior by Google.
It wasn't easy to find good-quality backlinks because there weren't many options available at the time. If you wanted to create an article about how awesome something was, you'd need to write it yourself and submit it somewhere like Or maybe you'd just post a comment on another blog with no intention of ever visiting them again. That wouldn't do much for SEO.

The only option most people had been to buy thousands of dollars worth of advertising space on Google Ads, which required lots of money upfront and still left you open to being penalized by Google when you violated its terms of service.
This all changed around 2005-2006 when Google introduced PageRank. The idea behind PageRank was simple - instead of having every single person decide whether to follow each link, we can give a score based on popularity/trustworthiness to each webpage so that Google knows what content should rank higher than others.

A Central Theme for Silo Website Architecture

The Central theme for SEO Silo Website Architecture is hosting the main keyword, which is usually the most competitive keyword. Subject Themes are structured in lower-level pages in the same keyword topic group. There can be several sub-themes

Who needs an SEO Silo Architecture?

Not only larger organizations, but any website owner who wants to rank medium to high competitive keywords, should deploy a silo web design architecture. It does not have to be a complex silo structure, but even a simple silo structure will help to improve your ranking on search engines.

What is a Content Management strategy for Web Silo Architecture?

A content management strategy contains:

The additional content for a lower-level page is to support the top-ranked pages or the pages with the most difficult target keywords.

What is a flat site architecture?

Flat site architecture uses internal linking, menu categories, and other tactics to make sure that no page on your site needs more than four clicks to access. 
Why should I use a Flat Website Structure? A flat structure allows visitors to easily navigate through your site without being overwhelmed by too much detail. This will help them quickly locate what they need while also increasing their chances of staying on your site longer.

Is this a new trend? No! Many big brands already use this type of design. For example, Apple’s homepage is designed so well because it follows a simple layout.
Do I need one? Yes! Having a clean and easy-to-follow website increases conversions, which means higher profits.
Can I create a flat site myself? Sure! You don't need to hire someone else to set up your site. All you need is SquaTech's free toolkit. We've created a tutorial video showing exactly how to set up a basic flat site.

What are inbound links?

Inbound links are hyperlinks pointing back to your website from external sources such as social media sites or blogs. The goal of having lots of inbound links is to increase the popularity of your website by giving Google an indication that there is plenty of good, quality information about your company online. This will help your keyword rankings. However, make sure you do not buy cheap spammy links, which can hurt your search rankings.
How do I get my inbound linking? There are many ways to generate inbound links including guest blogging, submitting articles to directories, writing press releases, etc. If you have any questions regarding how to find high-quality websites to submit your article to, please contact us here.